Thena

Thena is a modern rebrand of Trojan, redefining sexual wellness through autonomy, ritual, and refined visual clarity. Drawing on mythology and contemporary minimalism, the identity establishes a calm, empowered, and stigma-free brand world.

Shelby developed the full identity system—spanning the custom wordmark, packaging concepts, brand voice, and a suite of digital and social assets, along with a large-format billboard. Positioning protection as an elevated form of self-care.