Darling

Darling is a nostalgic, personality-driven chocolate brand created to feel charming, indulgent, and a little flirtatious. The identity blends warmth, wit, and heritage cues to build a visual language that feels expressive and character-rich.

For this project, Shelby developed the brand identity system, packaging design, color palette, typography, and illustration style. Shaping a tactile, story-led brand world rooted in emotion and craft.