Tandem

Tandem is a date-planning app designed to streamline decision-making and make shared experiences easier to initiate. The identity features a cool palette of greens, blues, and purples, paired with simple geometric icons that represent different types of dates. The visual system is clean, intuitive, and built for clarity.

Shelby developed the brand identity, iconography, and UI direction, focusing on approachable buttons, minimal layouts, and seamless transitions that support an effortless user experience.